Working with such a wide mix of clients has pushed me to think outside the box, while keeping the audience and customer journey in mind. Here’s a sample of what I’ve done:
Shelbourne
Corporate Website
Redesigned in Webflow with a mobile-first, SEO-driven approach; created homepage video and directed drone videography
Leasing Folders
Designed leasing folders with inserts outlining Class A property features and benefits, for use on leasing tours
Promotional Items
Designed branded promotional items to reinforce identity and support tenant engagement and leasing efforts
Video Book
Created a hand-delivered video book featuring a custom property video to showcase brand story to C-suite audiences
Tenant Engagement Programs
Designed and developed concepts, marketing collateral, and experiences to strengthen tenant relationships and foster community across key properties
Property Manager
Everyone loved the event, and the mugs were a hit. They all thought it was pretty cool!
Pratt St Branding
Collaborated on creation of the Pratt St brand and guidelines, directed complete property branding, and designed street and retail signage with supporting collateral to boost leasing visibility and activate community engagement
Pratt St Website & Social Presence
Managed website design and development and guided agency-led social content to drive leasing and street activation
Pratt St Event Marketing
Created posters, storefront graphics, emails, social assets, and swag to support agency-led events, attracting college crowds and boosting community engagement
Pratt St Living Branding
Designed the Pratt St Living logo, brand guidelines, and supporting materials; oversaw agency development of the website
Pratt St Living Sub-brands
Designed cohesive sub-brands for Pratt St residential buildings and created entrance signage for 196 Trumbull
Pratt St Living Leasing
Designed leasing materials highlighting property features and benefits to support tours and attract prospective tenants
POTA Branding
Redesigned the Plaza of the Americas logo and created brand identity, style guidelines, indoor leasing banner, tenant relations materials, and promotional items
POTA Property Branding
Directed the design of the Management Office wall and door signage and selected colors to update the property theme in line with the brand
POTA Leasing Material
Designed leasing collateral including folders, inserts, and signage to highlight property features and support tours with prospective tenants
POTA Video Folder
Designed a leasing folder with embedded video; scripted and directed the video to reinforce the tour experience for prospective tenants
POTA Skip Hop Design
Concepted and directed an experiential placemaking mural that transformed the plaza into a playful hub for a partner-led event
POTA Online Presence
Designed website and social media graphics to highlight property features and support leasing efforts
Bottom Line Marketing Group / BLMG
Logo Redesign
Designed a modernized logo
Touro College / Touro University
Web & Multimedia Design Program Branding
Designed program logo (winner of in-house competition), brochure, and viewbook to establish identity and support student recruitment
Event Marketing
Designed table displays, brochures, banners, and giveaways; created landing page to capture leads at recruitment events
Responsive Website
Led design of responsive website for desktop, tablet, and mobile, improving usability and showcasing programs
Photography
Jewelry Photography
Photographed earrings for product showcase with lighting and macro detail
Action Photography
Photographed parrot mid-bath to capture motion and detail