Working with such a wide mix of clients has pushed me to think outside the box, while keeping the audience and customer journey in mind. Here’s a small sample of what I’ve done at:
Shelbourne
Corporate Website
Redesigned in Webflow with a mobile-first, SEO-driven approach; created homepage video and directed drone videography
Leasing Folders
Designed leasing folders with inserts outlining Class A property features and benefits for use on leasing tours
Promotional Items
Designed branded promotional items to reinforce identity and support tenant engagement and leasing efforts
Video Book
Created a hand-delivered video book featuring a custom property video to showcase brand story for C-suite audiences
Mother's Day Event
Planned event, décor, menu, and designed posters, cards, and a DIY flower station to engage tenants and build community
Tenant Engagement Programs
Designed and developed concepts, marketing collateral, and experiences to strengthen tenant relationships and foster community across key properties
Pratt St Events
Created graphics and marketing materials supporting agency-led events that boosted visibility, drew 10,000+ visitors, and helped fill 90% of retail space
Pratt St Website & Social Presence
Managed website design and development and guided agency-led social content to drive leasing and street activation
Pratt St Living Branding
Designed the Pratt St Living logo, brand guidelines, and supporting materials; oversaw agency development of the website
Pratt St Living Leasing
Designed leasing materials highlighting property features and benefits to support tours and attract prospective tenants
Bristle & Main Branding
Collaborated on the naming process, oversaw agency-led brand design, and directed in-house team on helmet and construction banner graphics
Bristle & Main Website and Social Media Presence
Provided art direction to in-house team on website design and social graphics; set up channels to collect leasing interest and prepare marketing for prospects ahead of launch
POTA Branding
Redesigned the Plaza of the Americas logo and created brand identity, style guidelines, indoor leasing banner, tenant relations materials, and promotional items
POTA Leasing Material
Designed leasing collateral including folders, inserts, and signage to highlight property features and support tours with prospective tenants
POTA Video Folder
Designed a leasing folder with embedded video; scripted and directed the video to reinforce the tour experience for prospective tenants
POTA Online Presence
Designed website and social media graphics to highlight property features and support leasing efforts
TurkPrime
Branded Identity
Designed flyer, invoice, business cards, and email signature to establish a consistent and professional brand presence
Marketing Brochure
Designed conference brochure showcasing services, features, and client success to support business development
Conference Booth
Designed backdrop, podium, giveaway items, and lead-capture landing page for conference marketing
Touro College’s Graduate School of Technology / Touro University GST
Web & Multimedia Design Program Branding
Designed program logo (winner of in-house competition), brochure, and viewbook to establish identity and support student recruitment
Event Marketing
Designed table displays, brochures, banners, and giveaways; created landing page to capture leads at recruitment events
Responsive Website
Led design of responsive website for desktop, tablet, and mobile, improving usability and showcasing programs
Digital Multimedia Design Program
Designed program brochure, viewbook, and poster to promote courses and attract prospective students
And As a freelancer
Midrash L'Man Achai
Designed high school fundraising brochure to support donor engagement and community outreach
AK Studio Films
Designed logo and full stationery package including business cards, envelopes, and letterhead
New Vista Consultants
Designed stationery system including business cards, letterhead, and envelopes for nonprofit consultancy
Bumperduo
Developed entire brand identity and designed responsive e-commerce website for product launch; participated in product and package design and development
Monogram
Created custom monogram using Hebrew letters to visually convey the meaning of the last name
As a Student
Photo Retouching
Restored damaged photograph with before-and-after retouching work
CD Cover Design
Designed CD packaging for a lounge music compilation
Comic Illustration
Wonder Woman
Street Photography
Citi bikes in NYC
Jewelry Photography
Earrings
Action Photography
Parrot bathing
Portrait Photography
Showing different states of emotion
Movie Subway Ad
For an HBO Documentary on Holocaust
3D Modeled City
Using Maya based on Yokohama, Japan cityscape. Created after just 1 animation course, during a 7 week intense summer schedule.
Card Design
Entirely handmade birthday present to a sushi lover. Number 3 is raised and partially cut with x-acto knife. The transparent paper with soy sauce lifts to reveal a personalized poem.
Public Service Announcement
Anti bullying campaign
Sci Fi Art
Sleepy monster